Our Story
Rooted in Texas Tradition, Perfected for Today’s BBQ Enthusiasts
Welcome to Bill Cannon BBQ Rub, where tradition meets innovation to bring you the finest Texas-style barbecue
rubs
available today. Our journey is deeply rooted in the heart of Texas, a state renowned for its rich barbecue
heritage
and vibrant food culture.
A Texas Legacy
All of our family members were born and raised in the great state of Texas. We’ve grown up, attended school, and
built our lives here, immersing ourselves in the authentic flavors and techniques that define Texas BBQ. This
deep
connection to our roots drives our passion to create the best-tasting Texas-style BBQ rubs on the market today.
Early Inspirations in Houston
Growing up in Houston, I was blessed with parents who shared a profound love for cooking. Our backyard
featured a
large brick BBQ pit, where we would gather to cook mouthwatering barbecue on special holidays and community
gatherings. These experiences weren’t just about the food; they were about bringing people together,
fostering
friendships, and celebrating our shared love for great barbecue. My mother and I often reminisce about those
wonderful days, and it’s thanks to my parents that I developed a lifelong passion for BBQ.
The Birth of Our Signature Rub
In 1995, our journey took an exciting turn when a dear friend and fellow BBQ enthusiast, Leon, challenged us
to
create a barbecue rub that truly stood out. Leon was preparing to open his own BBQ restaurant and wanted a
rub
that
would elevate his offerings. Although he never shared his secret recipe, his challenge inspired us to
develop
our
own unique blend.
Together with my son Blake, we embarked on a mission to create a rub that met both Leon’s high standards and
our
own
stringent criteria:
- Exceptional Flavor: A rub that enhances the natural taste of the meat without
overpowering
it.
- Versatility: Easy to apply on any type of meat, whether it’s brisket, ribs, pork butt,
chicken,
lamb, and more.
- Ease of Use: Simple application process that saves time without the need for extensive
marinating.
- Quality Ingredients: Freshly prepared using premium, fresh spices to ensure the highest
quality.
- Cost-Effective: Affordable enough to serve to large gatherings without compromising on
quality.
- Adaptability: Perfect for use both on the BBQ pit and in home cooking methods like
crock-pots,
ovens, and rotisseries.
- Simplicity: Keeping the process straightforward to make great barbecue accessible to
everyone.
Testing Our Craft
To perfect our rub, Blake and I needed a reliable testing ground. We found it at our booth during the Houston
Rodeo
BBQ Cook-off, where we served over 1,000 people daily. This bustling environment was the perfect place to
experiment
with different spice blends. We made incremental adjustments based on real-time feedback, allowing us to
fine-tune
our recipe meticulously.
After three years of dedication and countless iterations, something remarkable happened in 1998. Beyond the usual
praise for our barbecue, people began to ask about the secret behind our exceptional flavor. They wanted to know
where they could get the rub that made our meat so irresistible. This was the first time we received such
enthusiastic interest in a specific spice blend, confirming that we had created something truly special.
The Birth of Texas BBQ Rub
Amid the smoke-filled air of February 1998, Texas BBQ Rub was officially born. What started as a family
tradition and a personal passion has grown into a beloved brand recognized by barbecue enthusiasts across Texas
and
beyond. Our commitment to quality, flavor, and tradition continues to drive us as we innovate and adapt to
modern
barbecue trends.
Embracing Modern BBQ Trends
- Health-Conscious Blends: We offer rubs that cater to various dietary preferences,
including
low-sodium and sugar-free options, without compromising on flavor.
- Sustainable Practices: Our spices are sourced responsibly, and we prioritize
eco-friendly
packaging to minimize our environmental footprint.
- Global Flavors: While staying true to Texas BBQ, we experiment with global spice
influences
to
create unique and exciting flavor profiles.
- Online Community: We engage with our customers through social media, sharing recipes,
BBQ
tips,
and celebrating the vibrant barbecue community.
- E-Commerce Excellence: Our user-friendly online store makes it easier than ever to
purchase
your favorite rubs and have them delivered straight to your door.
Join Our BBQ Family
At Bill Cannon BBQ Rub, we believe that great barbecue brings people together. Whether you’re a seasoned
pitmaster or
just starting your BBQ journey, our rubs are designed to enhance your cooking experience and deliver
unforgettable
flavors. We invite you to join our family of BBQ enthusiasts and taste the tradition and passion that go into
every
batch of our rubs.
Thank you for being a part of our story. Here’s to many more years of great barbecue and shared memories.
Warm regards,
Bill Cannon & Blake Cannon
Feel free to reach out to us with your feedback, questions, or to share your own BBQ experiences. We love hearing
from our customers and are always here to help you achieve the perfect barbecue.
